2027 programme
One day. One room.
Dubai — 17 June 2027
The programme is built around a single room rather than simultaneous tracks. Every session runs to the full audience. The format combines short keynotes, operator case studies, fireside conversations and focused panel discussions.
Welcome and context
Opening remarks and framing for the day.
Beyond yield: the next era of travel revenue
Revenue management has expanded well beyond its origins in yield and inventory. This opening keynote sets the commercial context for the day — what has changed, what is still unresolved, and where the pressure is coming from.
The price is right — until it isn't
A panel discussion on the limits of dynamic pricing and the conditions under which price optimisation creates as many problems as it solves.
The 147-room problem: revenue optimisation at property level
An operator case study on the practical constraints of revenue management in a mid-scale property — where the theory meets the reality of limited systems, limited data and limited time.
Total revenue management — finally total?
A fireside conversation on whether the industry has actually moved beyond rooms revenue, or whether total revenue management remains more aspiration than practice.
Distribution in a world of competing intermediaries
The distribution landscape has not simplified. This session examines the commercial logic of channel mix decisions and what operators are actually doing — versus what they say they are doing.
Loyalty: cost centre or commercial asset?
A panel on the commercial case for loyalty programmes — and the conditions under which they create genuine revenue advantage rather than simply subsidising existing demand.
Ancillary revenue: what actually works
An operator perspective on ancillary revenue — what has generated meaningful incremental revenue, what has not, and what the data actually shows.
The commercial data problem
Revenue decisions depend on data. This session examines the gap between the data organisations have and the data they need — and what is being done about it.
Closing remarks
Summary observations and close of the formal programme.
Programme subject to change. Speaker announcements will be made progressively as confirmations are received.